Purple is Moxy Chattanooga’s color. You can often see the Moxy Crew sporting their fuchsia logo around the city, the color highlighting this fun-loving brand. On a Saturday in September, however, the crew wore another purple Moxy t-shirt, in a slightly different shade, and for a reason very dear to them. The Walk to End Alzheimer’s was held on Saturday, September 15, under bright blue skies. And the Moxy Crew was there celebrating the loved ones that they have lost to this terrible disease. This walk also represents hope, since donations raised go to fund much-needed research and to help families of the afflicted. Team Moxy Chattanooga raised $620, which is a whopping 120% over their goal. They plan on walking every year as a team, building bonds of friendship and combatting a disease robs loved ones of memories.