A Dynamic Leader Since 2000
About 3H Group
Building a Strong Foundation
Headquartered in Chattanooga, Tennessee, 3H Group has established itself as a dynamic leader across hospitality, residential, and retail sectors since 2000. The company leverages innovative approaches and strategic partnerships to deliver comprehensive development and management solutions. As an industry-recognized hospitality management and development company, 3H creates transformative experiences for clients and business partners while fostering sustainable community growth through its foundational values of honesty, hard work, and hospitality.
Where We’ve Been
Founded in 2000 by CEO Hiren Desai, the 3H Group has evolved from a single hotel property into a diversified portfolio spanning the hospitality, residential, and retail sectors. Over more than two decades, the company has driven innovation in hospitality and tourism experiences while expanding its footprint across multiple market segments. 3H Group’s sustained growth reflects its commitment to excellence through strategic management, visionary leadership, and industry-leading operational standards, which ensure the long-term success of each of its properties.
Growth & Development
3H Group actively expands its portfolio through strategic new construction projects and selective partnerships. While hospitality remains at our core, we leverage strategic alliances with premier brands, including Marriott, Hilton, Hyatt, and IHG, to deliver exceptional guest experiences. Our proven track record in optimizing property performance positions us to excel across diverse sectors. 3H’s foundational business principles drive the company’s growth into residential and retail markets.
Services
- Purchase of furniture fixtures and equipment (FF&E)
- Purchase/installation of operating supplies and equipment (OS&E)
- Telephone/Internet/IT Services coordination and installation
- Proprietary property management system (PMS) coordination and installation
- Interior and exterior signage development and installation
- Kitchen, market, and laundry equipment purchase and installation
- HVAC system testing and balancing contract
- Fire protection system testing and monitoring contract
- Obtain business licenses with local authorities
- Obtain hotel and food service permits and licenses
- Obtain bonding and insurance contracts for ownership
- Initiate utility bonds and installation coordination with appropriate vendors
- Project accounting services
- Hire and coordinate appropriate training for property staff
- Coordinate online databases and information with franchise partner
- Coordinate and implement initial sales and marketing campaigns
- Coordinate initial revenue management services with franchise partner
- Coordinate and implement grand opening ceremonies and property launch
- Permit/notice coordination with local city, county and state institutions
- Manage the flow of communication between ownership, engineers, architects, bankers and contractors:
- Budget initiation and accountability throughout the project
- Vendor notices to owner
- Requests for information during construction
- Requests for contractual change orders
- Processing of payment applications and invoices
- Coordination of bank examinations and compliance requests
- Coordinate construction document review and contractor compliance
- Regular site visits and ownership updates of existing construction progress
- Confirmation of ADA compliance during and after construction
- Owner punch list produced of any construction defects prior to final construction payment
- Ongoing communication, implementation and correction of any outstanding warranty items after opening of the property
3H Group continues to grow with more development and management projects in the pipeline. Our experience managing the performance of our properties has prepared 3H to excel in new endeavors, with a prominent and respected name in the development and management industry since 2000.
39
properties
25
years
10
brand partners
Going Green
3H Group integrates sustainable practices across all properties through comprehensive environmental initiatives designed to reduce carbon emissions and conserve natural resources. Our commitment to sustainability includes LEED Silver certification at SpringHill Suites by Marriott Chattanooga Downtown at Cameron Harbor, which was achieved in October 2012, just five months after the property opened. We also participate in the Chattanooga Green Lodging Program and have achieved Green Certification for all Florida properties through the state’s environmental protection program.
Sustainability features across our portfolio include soap recycling programs, linen reuse initiatives, plastic recycling, eco-friendly laundry detergents, complimentary EV charging stations at select Chattanooga locations, and rooftop solar panels at Moxy Chattanooga that contribute 55kWh annually to the city’s energy grid. These initiatives reflect 3H Group’s ongoing commitment to environmental stewardship and community responsibility.
Investment
3H Group is recognized for its hands-on approach to hotel investment and development operations. Our dedicated team’s exceptional work ethic and customer service excellence drive strategic hotel investment services through targeted development and acquisition of properties in key markets and emerging destinations. What sets us apart is our unique position as industry pioneers and brand launch partners, having recently earned recognition as Developer of the Year by Hyatt. With five hotels across Alabama, Florida, and Tennessee, we were honored at the 2025 Hyatt Owners Conference.
Our pioneering spirit extends to groundbreaking brand launches that shape the future of the hospitality industry. The 3H Group made history by opening the first-ever LivSmart Studios by Hilton and the first Hyatt Studios hotel in Mobile, Alabama. These milestone openings demonstrate our unique ability to partner with leading hospitality brands, including Marriott, Hilton, Hyatt, and IHG, in launching innovative concepts that redefine industry standards. Through these strategic partnerships, we leverage each brand’s strengths to deliver exceptional experiences for our team members, guests, and investors while maximizing value across our diverse portfolio.